LifeCycle, Singapore – bringing sexy back

While numerous bike shops have jumped onto the bandwagon and mushroomed around the island riding on the surge of road cycling enthusiasts, LifeCycle has found a lifestyle concept which is quite the reverse. Steering away from the popular notion of cycling as a serious, time-onerous, expensive and intimidating sport (think road or mountain biking), LifeCycle has positioned itself to be Singapore’s first “Bike + Travel + Cafe” concept store that advocates the lifestyle of urban cycling and travel. LifeCycle also has an in-store cafe which will open soon for cyclists of all types to come together and share experiences and ideas over a cup of coffee.

Housed in a pretty shophouse on Gemmill Lane (intersection of Club St) directly across the road from China Square, LifeCycle sells bikes of the folding kind only, for the simple reason that they are practical and portable with minimal fuss. Many morning commuters have been steadily making the switch to becoming proud owners of the very good looking and sexy range of Dahons and Bromptons brought in by the store. The store also carries a drool-worthy line of vintage jerseys, baskets, saddles and bags, cycling accessories, travelogues and camera equipment (to capture that perfect photo op!).

The store’s owner, Simon, mused about how he, in his earlier days, used to be ‘one-of-those’ who would wake up tirelessly at 4:30am daily to join fellow road cycling enthusiasts for a 100km ride around the island before work. He has since discovered the beauty of cycling at a much slower pace, which allows for a deeper appreciation of the surrounds while in the enjoyment of the company and friendship of fellow riders.

His rides with friends and patrons of his store now take them around the island at a leisurely pace, through park connectors with as many pit stops as they want along the way. They often seek out new places to eat and cafes to chill out at and relax over good coffee and conversation (with their bikes in tow).

We can’t think of a better way to re-define urban cycling at its very best…without having to compromise comfort, practicality and looks!

Life Cycle
18 Gemmill Lane | +65 6221 8469
 
 
Opening hours
Tues – Fri: 12:00pm – 8:00pm
Sat – Sun: 12:00pm – 6:00pm
 
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20 Comments

Filed under Lifestyle, Singapore

20 responses to “LifeCycle, Singapore – bringing sexy back

  1. Nicely written, sums up the beauty of the shop.

  2. Siti

    Nice! Perhaps what’s missing here are bike friendly roads like what they have in Europe. Also reminded me of the pretty bikes I saw at Abbot Kinney Blvd (not sure of u saw those). If I’m not wrong, they are Linus bikes. 🙂

    • @Matt: thanks, LC’s a little beauty, isn’t it 🙂 love it.
      @Siti: Ooohh, Linus Bikes..they’re gorgeous, saw them in AK too, we were so tempted to bring one home. Lucky we did the smart thing and walked away, otherwise it might still be sitting there waiting to be shipped home like our you-know-what. heh.

  3. Nice one! It is not about the bike but the ride. Really like what Lifecycle is doing and we have also done some collaboration like the ride and servicing demo at lifecycle… http://smallwheelsbigsmile.blogspot.com/2011/04/sunday-ride-and-demo-bike-servicing-3rd.html

  4. Nice write up. Rode with Simon last week.
    His LifeCycle Shop is truly essential, pure and elegant, just what cycling should be!

  5. Anonymous

    Friendly and very pleasant folks. Worth a visit.

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